All the doom and gloom of the politicos, experts and media mobs got you down? Take a break. There’s real people doing great things. In the last week: Medicine Health […]
Sage
I'm a proven marketing and product professional specializing in tech-based and tech-enabled businesses. I'm a partner at early-stage venture firm, Trestles Group International, and run my own marketing consultancy. You can find me at sageosterfeld.com
Are Partner Programs Worth the Effort?
Over my career I’ve been involved in building over a dozen partner programs of various types. Some have done very well (like $1 billion well), and a few (a very few) have done poorly. Those that did well, followed five basic principles. If you’re thinking of a partner program, or you’re wondering if the partner program you already have is working, make sure you’re doing the following
Talent Will Be Where You Find it
A 2019 “Future Workforce Report” by Upwork, 74% of millennial and Gen-Z managers have employees who work a “significant” portion of their time remotely… in other words, remote work for the largest, and soon to be second largest, segments (Millenials and Gen-Zers) of the workforce is normal. Businesses need to embrace that.
Three Big Changes of the Past 10 Years
Now that I’m out of the corporate world and back to consulting again, I spend a lot more time hustling for work. That means talking with people I haven’t in […]