Friday Musings: Measuring Business Growth
Headcount is not a measure of growth. It's a measure of how many mouths you must feed. Always strive for efficiency and productivity. Growth will be the result.
Signal versus Noise
Being effective in marketing and/or sales is hard and only getting harder because too many are just making noise. Here's how to get your message heard...
Talent Trumps Tools
The better you are at what you do, the fewer props you will need. There is zero correlation between creativity, talent, or success and fancy equipment
Ghosts and Zombies Everywhere
Unused and abandoned SaaS & cloud services can haunt your small business' budget. Take some time to go through and rid yourself of them.
The One Futureproof Marketing Skill
For a marketing person, the one skill they should have is the ability to write well. Being a convincing writer takes work. All else is easy by comparison.
Friday Musings: People > Things
Business books and thought leader philosophies are fine, but I’ve learned more from the people I’ve worked with than all the books and Ted Talks combined.
Sage Advice #1: Look for Learning
Dear young marketer, if there’s one thing you should do early in your career, it’s find someone who can teach you something and learn from them.
Life in interesting times
All the doom and gloom of the politicos, experts and media mobs got you down? Take a break. There’s real people doing great things. [...]
Are Partner Programs Worth the Effort?
Teaming up with others can bring a real boost to your bottom line, but only if you’re willing to do it right. Here’s what [...]
Three Big Changes of the Past 10 Years
Now that I’m out of the corporate world and back to consulting again, I spend a lot more time hustling for work. That means [...]