Are Partner Programs Worth the Effort?

Over my career I’ve been involved in building over a dozen partner programs of various types. Some have done very well (like $1 billion well), and a few (a very few) have done poorly. Those that did well, followed five basic principles. If you’re thinking of a partner program, or you’re wondering if the partner program you already have is working, make sure you’re doing the following

Talent Will Be Where You Find it

A 2019 “Future Workforce Report” by Upwork, 74% of millennial and Gen-Z managers have employees who work a “significant” portion of their time remotely… in other words, remote work for the largest, and soon to be second largest, segments (Millenials and Gen-Zers) of the workforce is normal. Businesses need to embrace that.