Friday Musings: Measuring Business Growth
Headcount is not a measure of growth. It's a measure of how many mouths you must feed. Always strive for efficiency and productivity. Growth will be the result.
Signal versus Noise
Being effective in marketing and/or sales is hard and only getting harder because too many are just making noise. Here's how to get your message heard...
Ghosts and Zombies Everywhere
Unused and abandoned SaaS & cloud services can haunt your small business' budget. Take some time to go through and rid yourself of them.
The One Futureproof Marketing Skill
For a marketing person, the one skill they should have is the ability to write well. Being a convincing writer takes work. All else is easy by comparison.
Are Partner Programs Worth the Effort?
Teaming up with others can bring a real boost to your bottom line, but only if you’re willing to do it right. Here’s what [...]
Three Big Changes of the Past 10 Years
Now that I’m out of the corporate world and back to consulting again, I spend a lot more time hustling for work. That means [...]