All the doom and gloom of the politicos, experts and media mobs got you down? Take a break. There’s real people doing great things. In the last week: Medicine Health […]
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Are Partner Programs Worth the Effort?
Over my career I’ve been involved in building over a dozen partner programs of various types. Some have done very well (like $1 billion well), and a few (a very few) have done poorly. Those that did well, followed five basic principles. If you’re thinking of a partner program, or you’re wondering if the partner program you already have is working, make sure you’re doing the following