Services
Research & Consulting
Sometimes things seem clear, but you need an outside perspective to help you along. As an expert in the tech arena, my research and consulting services can help discover market opportunities, identify competitive threats, and develop systems and strategies for success using the resources and people already present within your organization.
Services include:
- Market Research and Assessment
- Competitive Analysis
- Go-to-Market Strategy
- Sales and Channel Strategy
Program Development
A rock-solid marketing program is key to sales and success, but developing that program and putting the tools and systems in place to make it work is time-consuming and potentially wasteful if you’re not sure how to do it.
Over my 25+ years in the business, I’ve developed and helped execute hundreds of highly successful marketing programs returning an average of 15x on the investment.
Services include:
- Brand Strategy, Positioning and Messaging
- Go-to-market program development
- Channel Program Development
- Marketing Program Toolkit Development
- Marketing Process Adoption & Team Training
Marketing Communications
Whether you’re looking to create a MarComm program from scratch, or looking improve on what’s already in place, I can help.
As a veteran marketer with a background in writing and content development, as well as long experience in multi-channel optimization and integration, I can quickly develop the right messaging and put it to work as a multi-pronged communications program that amplifies and reinforces your marketing, driving lead creation and sales efforts.
Services include:
- Marketing Communications Content Development (advertising email marketing, PR, social media, speaking & trade shows)
- Marketing Toolkit Development & Automation
- Metrics and Key Performance Indicator (KPI) Development & Execution
Fractional / Interim Executive
Sometimes you need dedicated marketing leadership, but you only need it for a limited time. For example, maybe you need a senior-level person to manage the creation or improvement of your marketing programs and execution, but want to be able to use a less expensive to operate the program day-to-day. Or, maybe you’re planning a major business move such as raising new investment, entertaining and M&A, or exploring a sale, and you need to polish your company’s market perception and maximize its value.
Working as a fractional or interim executive, I provide the insight, marketing leadership, and brand management of a seasoned senior-level executive without the fulltime or long-term overhead costs.
Services include:
- Marketing Team Development / Right-sizing
- Marketing & Sales Lead Management & Process Integration
- Customer Relationship Management (CRM) Planning
- Corporate Positioning & Communications
- Investor Fund-raising / M&A / Exit Communications Strategy