About Me

I create smart marketing programs that free you to build your business, instead of managing marketing

Me with my chocolate assistant, Franzi

Hi there, I’m Sage. For over 25 years, I’ve been working with small businesses, just like yours. I know how it goes: you’re wearing multiple hats, budgets are tight, and there’s never enough time. I started out in marketing, mostly with tech companies, where I never had enough staff or budget so I had to get creative to make things work.

I learned to build marketing programs that were not only highly automated but also highly effective. What would typically take an entire team to manage, I designed to be accomplished by one person—sometimes even a part-timer.

Over the years, I’ve applied this streamlined, efficient approach to help dozens of companies grow from tiny startups to successful, thriving businesses. Many of my clients have taken their companies public or sold them for millions. I’ve also helped businesses that were struggling find new customers and get back on their feet.

What makes my services different?

Here’s the thing: I’m not trying to sell you endless marketing services like a marketing or advertising agency might. I want to set you up so you can control of your marketing and run it like a seasoned pro. I’ll build you plans that work and show you how to keep them going, giving you freedom and confidence while keeping costs down.

You’re busy. You don’t have time to become a marketing expert. You just need stuff that works, without you having to learn a bunch of techno-babble or mess with it every day. I get it.

If you’re ready to stop stressing about marketing and focus on growing your business, let’s chat. I’m here to help you get there, without all the marketing jargon and headaches. Contact me and let’s talk about how I can help.

My Services

Research & Consulting

Sometimes things seem clear, but you need an outside perspective to help you along. As an expert in the tech arena, my research and consulting services can help discover market opportunities, identify competitive threats, and develop systems and strategies for success using the resources and people already present within your organization.

Services include:

• Market Research and Assessment
• Competitive Analysis
• Go-to-Market Strategy
• Sales and Channel Strategy

Program Development

A rock-solid marketing program is key to sales and success, but developing that program and putting the tools and systems in place to make it work is time-consuming and potentially wasteful if you’re not sure how to do it.

Over my 25+ years in the business, I’ve developed and helped execute hundreds of highly successful marketing programs returning an average of 15x on the investment.

Services include:

• Brand Strategy, Positioning and Messaging
• Go-to-market program development
• Channel Program Development
• Marketing Program Toolkit Development
• Marketing Process Adoption & Team Training

Marketing Communications

Whether you’re looking to create a MarComm program from scratch, or looking improve on what’s already in place, I can help.

As a veteran marketer with a background in writing and content development, as well as long experience in multi-channel optimization and integration, I can quickly develop the right messaging and put it to work as a multi-pronged communications program that amplifies and reinforces your marketing, driving lead creation and sales efforts.

Services include:

• Marketing Communications Content Development (advertising email marketing, PR, social media, speaking & trade shows)
• Marketing Toolkit Development & Automation
• Metrics and Key Performance Indicator (KPI) Development & Execution

Fractional / Interim Executive

Sometimes you need dedicated marketing leadership, but you only need it for a limited time. For example, maybe you need a senior-level person to manage the creation or improvement of your marketing programs and execution, but want to be able to use a less expensive to operate the program day-to-day. Or, maybe you’re planning a major business move such as raising new investment, entertaining and M&A, or exploring a sale, and you need to polish your company’s market perception and maximize its value.
Working as a fractional or interim executive, I provide the insight, marketing leadership, and brand management of a seasoned senior-level executive without the fulltime or long-term overhead costs.

Services include:

• Marketing Team Development / Right-sizing
• Marketing & Sales Lead Management & Process Integration
• Customer Relationship Management (CRM) Planning
• Corporate Positioning & Communications
• Investor Fund-raising / M&A / Exit Communications Strategy

Learn More

You can see my full background on my LinkedIn profile (and connect with me if you haven’t).

If you’d like to chat with me about your own goals and how I might be able to help, please give me a call or complete the form below.

Contact Sage