IN A NUTSHELL
I am an experienced, no-nonsense marketing and product management executive with an emphasis on start-ups, turnarounds and SMBs looking to jump to the next level or new markets. Technically adept and market-focused, my background includes enterprise software, network security, Internet, healthcare, mobile, and consumer services and technologies here in North America as well as Europe and Pacific Rim. I have numerous successful business outcomes under my belt including helping to land new investment, several M&As and exits, and a highly successful initial public offering.
2009 to present | Principal, Sage Osterfeld Strategic Marketing Consultant
Work with start-ups and small businesses in a broad variety of industries — software & mobile tech, heavy industry, food and beverage — to develop product, go-to-market and extended marketing strategies and programs. Operate both on an independent consulting and interim executive basis to ensure consistency, reliability and long term success in line with management goals.
2009 to 2011 | Co-founder, VP Marketing & Product Mgmt, Kerosene and a Match
Co-founded an idea lab developing a new generation of “augmented reality” software for games and consumer applications running on Android / IOS smartphones and tablet computers. Ranked #2 on Forbes “Most Promising” Companies list in 2009, KaaM technologies combine the computing power of the CPU with raw processing speed of graphics chips (GPUs) to turn handheld devices into miniature supercomputing devices that can augment, alter and insert “virtual” objects into real life scenery and places. Responsibilities include development of VC and investor relations materials, product requirements, product demonstrations, and strategic partner and OEM management, as well as all marketing communications.
2007 – 2008 | VP Marketing & Product Mgmt, High Tower Software
Brought in as part of a management restructuring for a struggling security software developer in the in enterprise, government / defense markets. Turned two dysfunctional departments into leaner, highly motivated and efficient teams. Overhauled the complete product line, eliminating under-performing products while introducing a family of new high-end systems that not only cut costs but improved profitability and opportunity for upsell. Rebranded company and product lines, established OEM and strategic partner programs, and helped land major sales within the Department of Defense, State of Idaho, two top 10 universities, and a number of Fortune 500 companies. Company was acquired by NetForensics in late 2008.
2006 – 2007 | VP Marketing & Product Mgmt, Global Care Quest
Brought in as part of a new management team to “productize” remote medical technology developed at UCLA Med Center by one of the world’s leading neurosurgeons. Took a hodge-podge of technologies and distilled them into remote PACs and medical telemetry products that allowed doctors to monitor patient vitals, and examine medical records from remote PCs and Windows Smartphones. Company was acquired by Karl Storz in 2007 and is now part of their remote surgery unit.
2005 – 2006 | VP Marketing & Product Development, Cylant, Inc.
Came in as part of a management team charged with commercializing Linux kernel-based Intrusion Prevention System developed at the University of Idaho. Helped obtain company’s Series A financing, productized the technology around high-end enterprise and government security needs, built the sales and marketing team and land the company’s first major sale with a large defense contractor. Company was purchased by the U.S. division of British Aerospace Engineering (BAE) in 2006.
2004 | Strategic Marketing Consultant, LiveProcess, Inc.
Worked with executive VP of Marketing to help Healthcare Emergency Management startup go to market. Streamlined the marketing targets to address hospitals & first responders and revamped the product line-up to better address federal, state and local disaster management, compliance and reporting (NIMS, OSHA, EPRHC, HIPAA). Helped land initial customers and secure second round of funding to expand sales and marketing to a nationwide level. Company is still operational.
2003 – 2004 | Dir. Marketing & Product Mgmt, PureSight, Inc.
Brought in as part of an executive team to move a struggling Israeli content filtering company to the U.S. Re-branded the company from “iCognito” to PureSight and dumped the emphasis on highly competitive, non-profitable markets (then dominated by Websense) in favor of a mobile content filtering platform for telecom providers. Company successfully landed several exclusive telecom clients in North America and EMEA prior to being acquired by telecom services provider BCGI (Boston Communications Group, Inc.).
2003 | Strategic Marketing Consultant, RogueWave Software, Inc.
Came in at the request of the executive management to re-position an aging software tools provider in preparation for an acquisition. Dumped declining product areas – selling them off to company’s major development customers in some cases, EOLing them altogether in other. Streamlined redundant sales, marketing and product management groups and repositioned company as a developer of tools in new areas such as Service-Oriented Architectures. Company was acquired by Quovodix, a medical systems tools developer.
2001 – 2002 | Strategic Marketing Consultant, PacketVideo, Inc.
Brought in to help a new management team commercialize mobile phone streaming media technology spun out of Qualcomm. Identified product markets and needs, developed investor relations and customer marketing materials (print, websites, PR programs), and helped split the non-profitable hardware division (later acquired by Alcatel) from the software division, which continues to operate today.
1997 to 2000 | Director of Marketing, Websense, Inc.
Designed, directed and implemented marketing communications programs for market leader in Secure Internet Management Software. Began with organization when it was a 20 person regional reseller of security products and services with revenues of less than $1 million. Built all marketing communication programs to help it evolve into a global security software and services provider with revenues of over $30 million within 3 years. Sat on organizationâ€™s product development committee, developed its extensive (350-plus) channel partner programs, website, collateral materials, advertising campaigns, direct mail programs, trade show presentations and all other marketing materials in-house. Managed staff of 12 that produced all of the above. Company had a very successful IPO in 2000.
1992 to 1994 | General Manager, SoftMaker, Inc.
Headed operations for U.S. subsidiary of German software development firm producing fonts for desktop publishing and word processing applications. Managed all operations from start-up, including product development, engineering, marketing and outsourced distribution. Developed retail channel of more than 2,000 stores including CompUSA, Egghead and Software Boutique and gross sales of nearly $1 million in first 12 months. Established distribution agreements with major software producers such as WordPerfect and Jostenâ€™s Learning. Acquired by Kingsley/ATF (now part of Adobe Systems) in 1994.
1991 to 1992 | Director, Marketing Communications, MediaShare Corporation
Headed marketing efforts of the new media (digital video) division of Jostenâ€™s Learning Corporation. Developed collateral materials, public relations programs, educational programs and websites, as well as some of the industryâ€™s first true streaming multimedia demonstrations and animations. Managed a team of five people. Company was rolled into Compton’s New Media division when Josten’s acquired it in 1992.
1989 to 1990 | Marketing Manager, Ancier Technologies
Headed direct marketing, PR, trade show and channel programs for developer of word processing, desktop publishing, font, and multimedia programs. Oversaw retail channel program for more than 4,000 retail stores. Managed PR program that received over 100 articles and 21 awards in U.S. and European press in 12 months. Company rose from $2.2 million in annual revenue to $9.6 million during tenure.
1984 to 1989 | PR Officer, California Software Products, Inc.
Developed and managed all PR programs for a leading developer of IBM minicomputer emulation software for the IBM PC and compatibles. Wrote presidentâ€™s speeches, opinion pieces and white papers. Obtained more than 500 articles during tenure with company and helped it become one of the 25 largest privately held software companies in the U.S. Acquired by IBM in 1989.
Bachelor of the Arts, School of Communications – Journalism
California State University Fullerton (Deanâ€™s List)
Cowell College, Microbiology Major
University of California, Santa Cruz
2006 â€“ present | Advisor, Project 999 Foundation
Foundation performs fundraising and community outreach in support of families of fallen California Peace Officers.
1999 to 2004 | Technology Speaker & Lecturer, California Science Implementation Network (CSIN)
Calif. State Dept. of Education project designed to bring public middle school and high school educators and administrators up-to-speed on integrating technology into class work rubrics to meet state guidelines, as well as promote student interest in the science and mathematics fields.
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