Google’s Search Market Share Drops as Bing Passes 17%

Google’s search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft’s Bing saw the biggest increase with a total search market share of 17.3 percent.

Don’t ditch your Google AdWords campaigns for Bing yet, the headline is misleading. Google’s percentage of search is exactly where it was a year ago. The 6/10ths of 1% drop is basically a rounding error. Bing search use is rising primarily at the cost of Yahoo, which is rapidly becoming this decade’s AOL. (We’ll see what Yahoo’s recent changes do for it.)

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