Google’s Search Market Share Drops as Bing Passes 17%

Google’s search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft’s Bing saw the biggest increase with a total search market share of 17.3 percent.

Don’t ditch your Google AdWords campaigns for Bing yet, the headline is misleading. Google’s percentage of search is exactly where it was a year ago. The 6/10ths of 1% drop is basically a rounding error. Bing search use is rising primarily at the cost of Yahoo, which is rapidly becoming this decade’s AOL. (We’ll see what Yahoo’s recent changes do for it.)

Read the full story on searchenginewatch.com

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