Docstoc has an infographic based on Pew Research’s study of the demographic profiles of the various social media platforms. Some of the info is obvious (women use social media at a higher rate than men, city-dwellers use it more than countryfolk), but other info is kind of surprising. The interesting takeaways for me:

  • The percentage of people under 30 using social media is falling, but rising with women 30 – 50 (yes, your mom is Facebook stalking you).
  • Hispanics have the highest social media usage rate followed by African Americans; Whites are lowest
  • LinkedIn, not Twitter, is number 2 in the social media world

Check out the info in the graphic below.

Social Media Demographics

Social Media Demographic Breakdown