Who uses Social Media — The demographics

Docstoc has an infographic based on Pew Research’s study of the demographic profiles of the various social media platforms. Some of the info is obvious (women use social media at a higher rate than men, city-dwellers use it more than countryfolk), but other info is kind of surprising. The interesting takeaways for me:

  • The percentage of people under 30 using social media is falling, but rising with women 30 – 50 (yes, your mom is Facebook stalking you).
  • Hispanics have the highest social media usage rate followed by African Americans; Whites are lowest
  • LinkedIn, not Twitter, is number 2 in the social media world

Check out the info in the graphic below.

Social Media Demographics

Social Media Demographic Breakdown

(Via Mashable.com)

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